For contractors, a website isn't about looking big. It's about answering the questions homeowners and property managers have before they call: do you do this kind of work, have you done it well before, do you work in my area, are you licensed, and how do I get an estimate? A site that answers those clearly will usually beat a fancier one that doesn't.
Pages a contractor website needs
- Homepage. The type of work you do, the area you serve, and a "Request an estimate" button near the top.
- Service pages. One page per type of work, such as remodeling, kitchens, bathrooms, additions, roofing or concrete, with what's included and how a job typically runs.
- Project portfolio. Real photos of your own work, with the type of job and the city. Before-and-after sets are especially useful.
- Service area. The cities you work in. In South Florida that might be Coral Springs, Pompano Beach, Fort Lauderdale or Boca Raton. Our guide to service area pages explains how to cover multiple cities without thin, copy-paste pages.
- License, insurance and reviews. Your license number, insurance details and genuine customer reviews. In Florida, licensed contractors generally need to include their license number in advertising, including websites; check your licensing board's current rules.
- Estimate request form. Ask for the job type, address or ZIP, rough timeline, budget range and photos if they have them, so you can qualify the lead before you drive out.
Website SEO vs. Google Business Profile SEO
Contractors often ask which matters more. They do different jobs. Your Google Business Profile is what shows up in the map results when someone nearby searches "contractor near me"; categories, service areas, photos and reviews drive it. Your website shows up in the regular results and is where people go to check your work and request an estimate. Keep your business name, phone and service areas the same on both, and link the profile to your website.
Follow up on every estimate request
A lot of contractor leads are lost after the form is filled in, not before. Reply quickly, confirm the visit time, and follow up on estimates you've sent. Buildzaro can set up estimate requests, a lead pipeline, quote follow-up reminders and review requests after a finished job on managed plans. See websites and marketing for contractors for the full module set, or small business websites in Coral Springs if you're local.
What Buildzaro charges
- Basic website: $499 one-time.
- Premium website: $1,299 one-time.
- Premium 3D website: $2,999 one-time.
- Monthly plans: $129, $249, $449 or $799+ per month, each including a website built at no extra cost while you're subscribed.
Complex projects may be quoted, and you always see the price before you pay. Full details are on the pricing page.
General information, not legal advice. Platform policies change; check the platform's current rules before acting. We don't guarantee rankings, reviews or revenue.